My business has always taken more of a DIY or non-traditional approach to things.  Not only do I think that is my personality but it also comes from a place of making business decisions based on me and not what others are doing.  That’s not to say what others are doing is wrong, it’s just not always right for me.  I am sure if you were to sit in a room with my mom and sisters they would tell you everything about that statement is how I live my life and not just how I run my business.  So they especially will not be surprised I am putting myself out there with my newest idea.